Donovan
Barnett

Over the past 12 years, I've written about everything from watches, fashion, and contemporary culture to artificial intelligence, additive manufacturing, astrophysics, and even olfactory science. Quite the range, I know. But the common thread is making complicated or unfamiliar subjects accessible without stripping away what makes them interesting. You shouldn't need a PhD to join the conversation.

Previously, I was Watch Editor at Highsnobiety and Editor-in-Chief at SUPER NICHE. Along the way, I've written more than 2,000 articles, collaborated with brands including Audemars Piguet, TAG Heuer, Richard Mille, and Chopard, and helped develop content initiatives contributing to over $1 million in affiliate revenue. In 2026, I was also named to Watchonista's 30 Under 30(ish) list.

But writing is only part of what I do. I'm just as interested in what happens after a story reaches someone: what makes them stick around, what brings them back, and how to turn that interest into something bigger. That thinking has led me into editorial strategy, creative direction, original content series, brand collaborations, and events. Because a good story shouldn't have to end when someone closes the tab.