Donovan
Barnett

Editor in Chief

Led editorial strategy, creative direction, and brand positioning for Super Niche — a luxury-focused cultural publication exploring the intersection of watches, fashion, design, art, and modern culture.

• Defined and executed editorial POV and long-term content strategy
• Oversaw five editorial verticals: long-form features, opinion, multimedia storytelling, social content, and video
• Produced and managed 30–50 monthly editorial pieces blending luxury, watches, fashion, design, and cultural analysis
• Developed scalable editorial IPs, recurring franchises, and cross-platform storytelling systems
• Bridged editorial and commercial strategy through audience growth, B2B positioning, and partnership-focused storytelling

Watch Editor & Senior Growth Content Strategist

Developed and helped shape Highsnobiety's editorial watches POV around the intersection of luxury watches, fashion, art, music, design, and modern culture.

• Wrote opinion-driven luxury and watch culture features alongside long-form thought leadership pieces
• Led real-time editorial coverage for major watch industry events including Watches & Wonders
• Collaborated with affiliate and SEO teams on commerce-driven editorial strategies optimized for Google Discover
• Ideated and executed branded storytelling with Audemars Piguet, TAG Heuer, Richard Mille, Chopard, and Vanguart
• Produced multimedia coverage across press events, executive interviews, and trade shows

Senior Growth Writer

Expanded editorial coverage across watches, fashion, sneakers, and culture — developing SEO-forward content strategy while building the watches vertical's audience and voice.

Growth Writer

Senior Technology Writer & Content Strategist

• Authored 1,000+ SEO-focused articles covering AI, engineering, biomimicry, architecture, design, and emerging technologies
• Produced 30 monthly editorial articles and 120 monthly social video scripts
• Increased B2B affiliate output by 20% through sponsored and partner-focused content initiatives

Creative Strategist & Copywriter

Worked with technology startups, agencies, and global brands across creative strategy, copywriting, social media, digital campaigns, and virtual reality initiatives.

• Clients: Volkswagen, Samsung, Google, Oculus Rift, Bistro Agency, DIVR Labs, Linx Telecom
• Developed campaigns, creative strategy, digital copy, and branded content
• Produced social campaigns and localized marketing collateral

30 Under 30(ish)

Recognized as part of the next generation of watch enthusiasts shaping the future of horology.